april 16, 2014 11:56am

What Does the Video Editor Do?

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We have so many editing programs from the low end (imovie) to high end (avid). This has given everyone the ability to edit videos. Video Production has become democratized like never before.

I've had people complain about pricing saying "My Niece has a iMac maybe I should just have her do it." Needless to say these potential clients never wanted to pay a fair rate. ( I tell them to go let their niece do the job then!)

What many outside of the industry fail to realize is that the editor will make many critical decisions that will effect the final story of a piece. A video editor works with time. They decide when you will see something and for how long. They can change the order of events to emphasize one idea over another that you didn't realize existed. The experienced editor knows when one single frame being trimmed or added will make a cut seem smoother.

A professional video editor will take hours of raw footage, and make hundreds of technical, structural, and creative decisions. And ultimately, the less you notice an editor's work, the more successful they have been.

The video editor is, above all technical aspects, a storyteller. That is why you pay for quality work, and if you value your idea it is well worth the investment.

-Joe Minuni

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february 26, 2014 04:12pm

Life of Pi, a Heartbreaking Look at VFX Production

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Whether you are involved in VFX, animation, or video production, you can relate to much of what is in this documentary. It covers the fall of Rhythm & Hues after completing their award winning work on Life of Pi.

Anyone involved in artistic production on a commercial scale can relate to much of what was being said. One quote that resonated with me was:
"all of us are driven to create...in many cases that can take over...you're gonna put in extra hours...even if the project and the money for that project do not require or facilitate that happening"

The Doc also goes on to discuss more of the broken VFX business model and subsidies. It breaks my heart to think about the state of VFX and how all of these amazing artists are not respected by being paid, and not only with money but with a steady job where they can continue to make magic.

So many people I talk to think it is all the computer. We push the buttons and keep the computer going. It is so sad that this misunderstanding permeates so much of video production. It is art, and it takes talented artists to create.

Well worth a watch



-Joe Minuni

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september 04, 2013 02:41pm

VFX I did for Necrophilia: A Love Story Short Film

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Pretty cool! 6 months or so back director Michael Millichamp and I teamed up for work on the opening scene to his new short film, Necrophilia: A Love Story.

Dread Central described the work as a "Stunning Opening Scene"

Michael sent over some greenscreen shots and I added the glass fx and slowed down the footage even more than the original RED EPIC footage that was provided. We turned it around pretty fast too

See the
Dread Central Article Here.


-Joe Minuni

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august 13, 2013 09:32am

Who's Who on a Movie Crew!

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Ever wonder what the different positions are on set? Well just so happens that Vimeo has the answers you're looking for with this crafty animation video!

Who's Who on a Movie Crew

-Joe Minuni

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august 07, 2013 04:29pm

First Ever RED Dragon Sensor Footage from Mark Toia

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Mark Toia recently had the chance to test out the new sensor from RED Digital Cinema for two days and put together a little stress test video. It looks impressive, and all shot at 6K. He is really pushing the compression on these and it looks great at 1080.

Looks like dynamic range has increased along with the resolution. They will be offering upgrades for both Epic and Scarlet cameras.

You can also
see the thread here,
where the usual reduser shenanigans are in full force

RED EPIC DRAGON - IT'S THE REAL DEAL ! from Mark Toia on Vimeo.



- Joe Minuni

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